Chelsea have agreed a stunning £60 million-a-year kit deal with Nike that will help the club to continue to compete at the top end of the transfer market, despite failing to qualify for the Champions League.
Telegraph Sport understands the deal with Nike is worth double to Chelsea than their current £30m-a-year sponsorship deal with Adidas, which the club last week confirmed will come to an end next season.
Chelsea’s decision to part company with Adidas six years early will cost the club £40m in compensation, but the Nike agreement makes it worth their while to get out as quickly as possible.
Manchester United still have the most lucrative kit deal in Europe, £75m-a-year with Adidas, but Chelsea have landed the second-highest deal – at least until Real Madrid negotiate a new agreement with either Adidas or Nike.
In the Premier League, Chelsea’s Nike contract is twice what Arsenal are paid by Puma and is more than three times what Manchester City earn from Nike, although City’s deal is due to expire in 2019 and could soon be renegotiated.
Matt Law writing in the Telegraph
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